SAN FRANCISCO, LeEco U.S. – Today, LeEco officially launched its disruptive ecosystem model in the U.S., which breaks boundaries between screens to seamlessly deliver content and services on a wide array of connected smart devices – including smartphones, TVs, smart bikes, virtual reality and electric self-driving vehicles.
At the “Ignite the Eco World” event, LeEco hosted more than 1,700 media, analysts, industry partners, consumers and employees to unveil its open, integrated Internet ecosystem consisting of platform, content, apps and the stunning array of connected smart devices that bring it to life. LeEco is offering a unique model that puts users at the center of the ecosystem with disruptive pricing that makes premium devices affordable to all, and a feedback process that helps to refine the experience and define future products and offerings.
“We have created a new business model that will lead the next era of technology – the ecosystem era. We are disrupting several categories and changing the paradigm by breaking down barriers and boundaries between industries and screens to create a better experience and more value for both individuals and industries,” said YT Jia, Founder, Chairman and CEO of LeEco. “I know the road ahead is long and arduous but life is about constantly exploring the unknown, and I believe that if you dare to dream what 99% believe is impossible you’ve earned the right at that 1% chance to be successful.”
LeEco has built an ecosystem of incredibly advanced smart devices powered by its ground-breaking eui – ecosystem user interface – and integrated with content from the world’s top content producers. These breakthrough experiences run on LeEco’s Internet and cloud platform, LeCloud, which is one of the world’s largest video cloud networks.
“Our global vision for a connected ecosystem where great content can be enjoyed on a range of devices that are disruptively priced is what fuels our global expansion,” said Richard Ren, President of LeEco North America. “Following our success in China, we expanded to India last year and Russia in September. Today, we are pleased to officially launch in the U.S.”
With the User Planning to User (UP2U) program, LeEco gives users a voice in how the ecosystem evolves, and the opportunity to co-create the experience and the next-generation of LeEco products.
When individuals share feedback with LeEco via user trials, social channels, on-device apps and at events, their comments are shared with the User Experience Center (UEC) and research & development (R&D) teams to influence product updates and shape future offerings.
“We developed the UP2U model to let users directly influence how our products and services evolve. We have a dynamic process for gathering and implementing the feedback into every aspect of our business from design, R&D and software, to pricing and even the content we deliver,” said Rob Chandhok, Chief R&D Officer for LeEco North America. “Because our software ties everything together and the content continues to grow, our devices and the experience continually get better.”
A Truly Connected Lifestyle
LeEco’s revolutionary Ecosystem User Interface (eui) is an intuitive interface that unifies our ecosystem with two core principles: breaking device boundaries and putting content at the heart of the experience. The eui experience transcends all boundaries providing seamless inter-connectivity across all LeEco devices by removing the barriers between software, hardware, platform, content and apps. It is the answer to the fragmented user experience.
Cast content from your phone to your car with a simple swipe or receive alerts from your Smart Bike to your TV — the eui experience breaks boundaries between devices. eui allows you to take your experience from one device to another – the experience is seamless and intuitive without you having to think about it. Your content is always available at a touch of a button, regardless of which device you use.
LeEco’s unique 3×3 mosaic of streaming channels puts content from some of the world’s top producers front and center. With one swipe of your finger, access a window to all your content on the LeView™ screen. LeView offers a preview of all your apps with recommended programming based on your viewing habits from the LeEco content library.
When you want to lean back, kick your feet up and watch your favorite movies, the LeApp™ is your gateway to irresistible entertainment. LeApp delivers unlimited hours of dazzling entertainment and recommends programming based on your viewing habits.
The definitive TV experience, the LeLIVE app delivers your favorite TV channels with a simple touch on the home screen. LeLIVE gives you an unmatched TV viewing experience for provocative and outrageous entertainment on nine simultaneous screens in the palm of your hand.
Central to the experience is having your content ready when you are. LeEco has an open video cloud platform that covers 60+ countries and major cities across five continents with 30 Tbps output bandwidth. With over 750 nodes, LeEco is the largest CDN node player in the world, and one of the largest cloud service providers for the b2b marketplace in China.
Content Connects an Ecosystem of Technology
Content has always been at the heart of LeEco’s vision. Since its inception in 2004, LeEco has amassed more than 5,000 movies and 100,000 TV episodes, and attracted 50+ million daily active users and 730+ million monthly active users in China.
In the U.S., LeEco has partnered with top content providers to bring its eui content platform to life including: Lionsgate, MGM, Showtime, Vice Media, Awesomeness TV, A+E, with others being added weekly. To learn more about our content partners, visit our blog www.leeco.com/us/blog.
LeEco not only knows how to distribute content – it knows how to create it. Le Vision Pictures is one of the top producers of original box office hits and television shows in China, and in September LeEco announced Le Vision Entertainment, which will focus on English language original entertainment content for LeEco’s next-generation audiences. Le Vision Entertainment will deliver and shape innovative and cutting-edge content, utilizing its diverse range of distribution platforms across LeEco’s content divisions around the world, including markets like China, India, Russia, and others.